Before to start how yo do SEO for Ecommerce let’s see WHAT IS SEO?
Search Engine Optimization is a scientific yet creative art for websites to get a high rank on online search engines.
It is the process of generating traffic on search engines like Google, Yahoo, and Bing.
SEO functions by creating the best possible outcome for the websiteâs target keywords.
The main target of SEO is to rank on the first page of the search engine, as this is what pulls in more and more potential customers.
SEO not only generates online traffic but it is a great way for ecommerce as well.
The higher your rankings on search engines, the higher you sell!
All the more, with SEO, the traffic doesnât come to a halt once it has begun unlike paid advertisements that stop when you stop paying for them.
That is why in this digital era, SEO is one of the most effective and affordable means to yield benefits for your ecommerce site.
STRATEGIES FOR E-COMMERCE WITH SEO
KEYWORD RESEARCH –
The first and most important step towards attaining a high ranking through SEO is to identify the key search terms that might be used by your potential customers.
You need to narrow downÂ the list of the keywords for your product and stick with the keywords that matter the most.
You can even look in for additional search queries at the bottom of a search engine like Google, for a better idea of the relevant keywords for your website.
For optimum results to attract buyers for your product, it is always a better idea to target the keywords in a slightly different manner.
It can help you as a great source for unique phrases that can turn out to be quite different from what your competitors are striving for.
Also, be specific while targeting terms for your keywords.
Another crucial point you need to keep in mind while researching the keywords for your product is that you should avoid using the same keyword for two different products on your website.
Be very careful and make sure that the keywords for all your products are distinct, so that there is no confusion on the part of the search engine as to what to target from all the listings.
In order to improve results from SEO for ecommerce you should also look in for the keywords being used by your competitors.
Using competitor keywords for describing your products can definitely help you in improving your SEO results.
SITE STRUCTURE â
In order to get high search engine rankings, your site structure needs to coincide with the web crawlers.
You need to create a site architecture that highlights the link between your pages.
The homepage of your ecommerce site will have the most lasting impression upon your customers.
Your websiteâs homepage should include separate categories for different products.
Having a clear site structure will make it easier for the potential buyers to search the product they are seeking to buy.
The layout and visual representation of your site plays a crucial role in attracting buyers.
The structure of your website should be consistently maintained as you go on with adding new pages for newer products.
The product pages listed under different categories should not be more than two or three clicks away from the home page.
If you check on all these points to cover in your websiteâs overall structure, you will be able to generate much more online traffic.
Other than this, a factor that decides your ranking on search engines is the loading speed of your website.
HIGH QUALITY CONTENT â
Search engines always work towards providing the best possible high quality content for their users.
For real results for ecommerce with SEO, it is required that you create high quality content for a better user experience.
High quality content is based on a genuine understanding of the prospective consumer, with a user friendly language and matter that is specific to their needs.
Ecommerce sites should have engaging product content and the best way to get that is to include product reviews from customers.
Including customer interaction not only strengthens the trust of the customers but it also helps in improving the siteâs online ranking.
On the whole, high quality content should be coherent, credible, inspiring, entertaining, thorough, relevant, and unique.
The best way to improve a siteâs ranking with search engines is to optimize each product.
You can do this by optimizing the product images by adding tags of your keywords into the images.
Another way in which you can optimize your products is by naming your products using appropriate keywords.
Increased visibility definitely ensures increased sales for ecommerce.
URL optimization is also a crucial step for ecommerce sites.
Major search engines detect URLs while analyzing the siteâs content in terms of the target audience and ranking in search results.
Hence URLâs should be readable including target words.
Hyphens should be used in URLâs avoiding the use of underscores.
Finally you should also make sure that your ecommerce siteâs URLâs are not in capital letters.
BENEFITS OF SEO FOR ECOMMERCE
- Leads to increased sales without huge investments on promotion and advertisement.
- Gives a platform to access a wider audience.
- Helps in building brand value and name.
- Targets loyal customers who actually push sales.
- Enhances company growth and sales.
- Proves to be beneficial in the long run once the ecommerce site gets ranking in the top ten online search results.
- Comes with a benefit that allows you to make easy changes on the site in terms of price and discounts due to an absence of a physical setup.
- Provides results that are measurable.
BLOGS FOR ECOMMERCE WITH SEO
When you use great content for your ecommerce site, you increase the chances of getting connected with your ideal consumers.
Using blogs as a platform to boost the sales of your ecommerce sites is great.
If you intend to use blog posts to increase web ranking of your ecommerce site, it is important that you create in depth and high quality content for your blog.
Blogs help to educate the customers in a way that is not possible to achieve through the limited product content featured on the ecommerce site.
Blogs are proven to generate a lot of new customers due to its subjective appeal.
Blogs for ecommerce sites definitely boost SEO ranking if they cater to the targeted customers with an efficient style.
Most importantly blogs should not leave an impression of a well planned strategy on the part of the ecommerce site.
It should be driven by content that is organic and a storytelling that is true to the product.
Another constructive way to use blogs for SEO of ecommerce sites is by allowing guest blogging.
You should keep posting entries for articles by people who have used your product.
In this way you can set up a user friendly system to generate new consumers building trust with the old ones.
SEO TIPS FOR ECOMMERCE SITES
- Stick to the content strategy for your ecommerce site.
- Use specific keywords for product content.
- Use distinct keywords for different products.
- Avoid repetition and duplicate content.
- Optimize the images of your products.
- Optimize the URL for search engines.
- Avoid broken links.
- Ensure a proper site structure with categories of products listed.
- Ensure a good site speed.
- See that your ecommerce site is mobile friendly.
- Make sure to make regular updates on your ecommerce site.
SEO results are organic and earned. Hence SEO strategy for ecommerce sites attracts the right customers who are ready to buy your product.
Make sure these customers get a way to find you in search engines.
You need to know who your ideal consumer is.
For your ecommerce sites, SEO (search engine optimization) works with a magic touch to make the best of your fortune.
Irrespective of the company size, SEO guarantees to maximize profits with cost efficient means.
Most of the traffic and sales on ecommerce sites is attributed to SEO.
With drastic changes in technology, the way consumers prioritize options for buying has also changed.
SEO strategy for ecommerce is a golden opportunity not to be missed for.
Today all the successful ecommerce companies have reached a height in business by integrating a consistent SEO strategy to optimize their products.
Ecommerce websites can attain high profits by integrating SEO into their marketing strategy, as;